Nº 02 Home / Services / LinkedIn outbound File — Multi-touch program

LinkedIn,
but built
for replies
not reach.

A 3-4 step outreach sequence that treats your next buyer like an adult. Direct, specific, and worth reading. No post-farming, no connection spam, no automation theater.

Per account

$500 /mo

Standalone or paired with email

First reply

Wk. 01

Faster to land than email

Accounts used

Yours
+ team

Email + LinkedIn

+1 seat

Add a cold email program and we include a second LinkedIn account

Profile tune-up× List targeting× Warm views× Connection request× Voice note× Follow-up× Profile tune-up× List targeting× Warm views× Connection request× Voice note× Follow-up×
§ 01 — Why LinkedIn

Warm beats cold, four times out of five.

LinkedIn gets you in front of buyers without fighting a crowded inbox. A direct message on LinkedIn lands differently than a cold email, and the replies tend to go deeper.

§ 01.01 · Familiarity

Face-first, pitch-last.

7×

A prospect who's seen your profile view before your message replies at a meaningfully higher rate than one who gets a cold DM with no prior signal. The view does quiet work before the words do.

§ 01.02 · Channel

Inbox fatigue, meet DM.

3×

LinkedIn DMs get roughly 3× the open rate of cold email in the B2B segments we run. And they read differently. Less "sales email," more "note from a peer."

§ 01.03 · Sync

Better together.

+40%

Programs running LinkedIn and email in sync, same angles and staggered touches, book 35–45% more meetings than either channel running alone. The whole is bigger than the sum.

§ 01.04 · Signal

Replies are richer.

+62%

LinkedIn replies run longer and more substantive than email replies. A "no, but here's why" on LinkedIn tells us more about what to try next than a hundred silent email bounces.

§ 02 — Sequence

A 4-step sequence, paced over two weeks.

What a real sequence looks like from first view to final message. Every message is approved by you before it ships. Each angle is written for a specific segment, not filled in from a template.

§ 02.01 — Day 01
§ 02.02 — Day 03
§ 02.03 — Day 06
§ 02.04 — Day 10
§ 02.05 — Day 14
01Day 01

Profile viewPASSIVE

We view your prospect's LinkedIn profile. No message, no post engagement. It shows up in their "who viewed your profile" list and creates a quiet signal before any outreach lands.

No content engagement. The view does the work. Most prospects check who looked before they check their inbox.
02Day 03

Connection requestCONNECT

Hi [first name], came across [Company] while looking at how teams at your stage are thinking about [specific topic]. Would be great to connect.
Connection notes require a paid LinkedIn account (Sales Navigator or Premium). On standard accounts, requests go out without a note. Either way, accept rates run higher on a warmed, complete profile.
03Day 06

First message (post-connection)SOFT PITCH

Thanks for connecting. No pitch, just thought this might be useful: we ran a study across similar companies at your stage on how they're handling [specific workflow] this year. Happy to send it over if you want a look.
No hard ask. We lead with something worth reading. Sent only after connection is accepted.
04Day 10

Follow-upBUMP

Just circling back in case this got buried. Happy to share more on how it applies to [Company] specifically if that's useful.
A single bump, kept short. Not a re-pitch. If they haven't replied by now, a lighter touch usually works better than repeating the original angle.
05Day 14

Clean breakBREAKUP

No worries if the timing's off. I'll leave this here in case it's useful down the road. Reach out whenever it makes sense.
One final message, then silence. The breakup step is where a meaningful share of late replies come in. Nobody wants to feel chased.

Your accounts,
your voice.

LinkedIn outbound works best when it comes from a real person inside your company. We run the program from your founder's account and 1–3 teammates, not an Omnia account, not a persona we invented.

That means your profile gets the work we'd do for a C-suite client: a tune-up, activity that makes the account look lived-in before we reach out, and a posting rhythm you can keep up after the program ends.

Invite acceptance

30–40%

Connection requests accepted on a clean, warmed profile. Higher with a connection note, which requires a paid LinkedIn account.

Reply rate

8–12%

Positive replies on first soft-pitch message, post-connection. LinkedIn DMs read differently than cold email and tend to go deeper.

Daily messages

30 max

Per account, per day. Spread across views, connection requests, and DMs. Kept under LinkedIn thresholds so no account gets flagged.

Conversations started

Real ones

We measure by replies that go somewhere, not connection counts or open rates. Quality of conversation matters more than volume of touches.

What we won't do
with your account.

Start warming
the right people.

Thirty-minute intro call. We'll look at your profile together, look at the buyers you're trying to reach, and tell you whether a LinkedIn program makes sense, standalone or paired with email.

Book a strategy call ↗︎
Emailarsh@omniamktg.com
ResponseSame business day.