Wk. 01
Discovery
Shape the buyer.
Two workshops: ICP deep dive, objection inventory. We leave with three segments, five triggers, and a written positioning hypothesis.
ICP
Infrastructure, research, copy, sending, reply handling. Everything required to put the right message in the right inbox, run as one program. Nothing automated that a human should write.
$2k /mo
No contract
Wk. 04
3.9%
Across completed programs
Taking
3 clients
This quarter
Most agencies do two or three of these and call it a day. We do all eight because the missing ones are usually why outbound stops working.
A written profile of the three buyer segments that convert, and the two that look right but don't. We work from your close data, not guesses.
Apollo, Clay, and custom enrichment stitched into one verified list per segment. Emails verified at send time, not build time.
Dedicated sending domains. SPF, DKIM, DMARC aligned. Warmed IPs. You never send from your primary domain again.
Three to five angles per segment, each under 90 words. A/B'd against each other, winners scaled as the program builds.
Sent every morning, paced across multiple mailboxes, kept well under provider thresholds. No blasts. Nothing that looks like a machine did it.
Inbox placement tests across Gmail, Outlook, and common B2B mail servers. We see a reputation drift before you feel it in replies.
Shared inbox. Positive replies get context-rich booking messages within four business hours. Negative replies get a clean thanks. No begging.
We meet every week to walk through volume, what's landing, and what we want to test next. Monthly we sit down for a proper program review. No slide decks, no junior handoffs.
A real first-touch email, names redacted, sent about six months ago. Hover the highlights to see why each piece is there.
Hi [first name],
Saw [Company] brought on a biz dev person last monthVerifiable on LinkedIn in 30 seconds. Implies a specific pain: referrals are working but they want something more predictable underneath them.. Usually means the referral engine is solid but the team wants a second channel they can actually control.
We run outbound for agencies. Not generic prospecting. Sequences written for your exact service line, targeting the company profile that's actually signed with you beforeConcrete and specific. Shows we understand their business, not just their job title.. Last quarter we booked 18 qualified intro calls for a similar shop in eight weeks.
Happy to pull a sample target list before any commitmentOffering something tangible beats asking for a meeting. Removes the risk from saying yes. so you can see exactly who we'd be going after before deciding if it's worth a call.
A new biz dev hire is verifiable on LinkedIn in 30 seconds. It signals exactly one thing: they want predictable pipeline beyond referrals. The trigger does the positioning work before the pitch starts.
"18 qualified intro calls in eight weeks." Not "grow your pipeline." Not "scale your agency." A number a founder can hold against their own target.
Offering a sample target list removes the risk from saying yes. They get something useful before committing to a call. It filters for people who actually want what we're selling.
83 words. On mobile, it's one screen. Every additional paragraph past this halves reply likelihood.
The fastest way to tank a good email program is to send from the wrong place. We provision the full stack before we write a single subject line.
We register dedicated sending domains for every program, kept completely separate from your main. If reputation dips, your main inbox never notices.
The three records every outbound program needs and half get wrong. Properly aligned so Gmail and Outlook trust every send.
Inbox warmup that mimics human conversation across dozens of real accounts. By the time we send you, inboxes look lived-in.
Every segment spreads across multiple mailboxes. Daily volume per box stays low. Providers see steady, human-shaped activity.
Live inbox placement tests across major providers every Monday. Drift gets corrected before it reaches your prospects.
Domains, mailboxes, data. All transferred to you at the end of the program. No hostage situations. No re-warmup if you hire us again.
What a retainer looks like from kickoff to steady state. Setup takes the first few weeks; replies typically start around week four. If early performance doesn't hit pace, we restructure at no extra cost.
Two workshops: ICP deep dive, objection inventory. We leave with three segments, five triggers, and a written positioning hypothesis.
Sending domains registered, SPF/DKIM/DMARC set, mailboxes provisioned, warmup started. List building runs in parallel.
Three to five angles per segment, draft → partner review → final. You approve every piece before a single send.
Low volume, segmented, paced. Replies land in a shared inbox you have access to from hour one. First meetings book this week or next.
Angles that clear a threshold get more volume. The rest get killed or rewritten. Deliverability audit every Monday.
The program hits operating cadence. Weekly reports. Monthly partner review. Meetings land on your calendar with context: role, company, reason for interest.
Full program review. If it's working, we expand to new segments or channels. If it's not, we tell you honestly and part ways.
Interested replies on first touch, across active programs. Cold-email industry average hovers around 1%.
We build to the depth of your addressable market. Volume scales with your ICP, not a fixed budget or timeline.
Replies that indicate real buying intent. What actually feeds pipeline, regardless of offer type or deal cycle.
The people you meet on day one run your program through the end. No handoffs, no junior staff mid-engagement.
Thirty-minute intro call. We'll ask what you're selling and to whom, then tell you whether outbound is even the right channel. If it is, you'll leave with a rough plan for your first 60 days.
Book a strategy call ↗︎